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Get the low-down.

Get $50 off your first round of names and a free ebook guide to the makes and breaks of brand naming.


Starting from $1,650

AUD $1,650 AUD


6 names | $1,650

Ready to Canter? We are. 

We'll deliver 6 original names that strike the balance between intrigue and lovability — Uncommon names that have the potential to become and sound like a household name.

Simply fill out a 10 minute questionnaire to give us the lowdown on what you need your name to achieve, and we'll come back to you with 6 options ready for your rodeo. Each name will be delivered with a thoughtful rationale to give you an insight as to why it's the ultimate name. We will consider trademarking viability, availability and of course, alignment to your brief. 

With Canter, you'll receive a range of handcrafted and thoughtful options that are geared for virality, brandability, lovability and longevity.

Remember, to make a brand that goes beyond the norm, you need a name that does the same.

We give your good idea a great headstart.

Rodeo is our name creation service built for visionaries like you. With a keen eye for market trends and a creative spirit, we craft names that are not just catchy, but resonate deeply with your target audience.

Every week, we empower entrepreneurs by concepting names that aren't just names—they're a pivotal first step to building a business with legs. With Rodeo, you get more than a name; you get a springboard for your brand's future, meticulously designed to echo in the minds of your audience.

The Rodeo crew of creatives are on a mission to deliver you affordable, accessible solutions with a focus on originality, memorability and simplicity. Our experienced naming experts present a range of handcrafted and thoughtful options that are geared for brandability, lovability and longevity. Each name suggestion comes backed by a thoughtful rationale, ensuring alignment with your business values and market position.

Ready to make your mark? Rodeo is your ticket to ensuring your brand has giddy-up from the get go.

Got questions?

We create thoughtful, compelling, memorable and original brand names for people who appreciate clever thinking and out-of-the-box ideas. Our approach has the flexibility to adapt to your brief, exploring names comprised of one word, two words or a short phrase. We explore invented names (eg. Lego, Google, Rolex,) compound words, (Wework, Paypal, Snapchat), real words (Bumble, Apple, Amazon), constructed words (Instagram, Shopify) and occasionally, names with alternate spelling (Lyft, Fiverr, Flickr).

Each option is unique; we prioritise originality with trademarking in mind whilst always aiming to craft options that provoke a sense of intrigue and relevance to your idea, industry or vision.

Most importantly though, each option is simple; prioritising brevity, ease of spelling, pronunciation and recall.

You will receive a PDF from us when the names are done. This will include a short explanation or rationale as to why we think these names work well for your business.

Names are a matter of taste, so there’s always a chance that you might not have the appetite for any of the options we present. Just as some people hate names that others love, we recognise subjectivity plays a big part in a brand name. In saying that though, we like to think our briefing process sets us up for success and ensures that we have a good understanding of your likes and dislikes before getting stuck into our process. We work through your questionnaire with the microscopic lens of attention and care - So the more information you can give us in this briefing stage, the higher the chances are that we’ll present a round of names you love. If we come up short on this, you can always pay for an additional round with additional feedback, for $500. 


No, because our product is delivered digitally, there is no way for us to ‘claim back’ our IP, so we do not provide refunds for “just not my cup of tea” scenarios. 


We get it - you want to avoid those pesky lawyers on your heels. With decades of experience between us in naming brands, we understand the key trends, formulas and obvious sinking sand scenarios lawyers advise us of. Therefore, every name we put forward is concepted with a degree of experience in what usually flies from a trademarking point of view. In saying that however, we do not do any preliminary research on trademarkability of the names we put forward, but instead, alongside our naming options, we refer you to our third-party legal team to suss that side of things out for you.

Rodeo equips and empowers founders from a diverse range of industries. Whether you require a name for your fitness app, taco truck or a new kind of potato chip, our naming options are handcrafted, inimitably fresh, and have the scope to grow with brands, valuing timelessness over  novelty. 

One thing that unites our customers though, is that we are a bespoke naming platform created for brand owners who don’t do boring.

Our team has been naming brands for the past 13 years. Rodeo was founded by the team at Smack Bang, one of Australia’s leading brand agencies. Feel free to read our recent reviews here.

Tech startups

  • Software development companies
  • App development agencies
  • IT consulting firms
  • Artificial intelligence (AI) startups
  • E-commerce platforms
  • Web design and development studios

Health & Fitness

  • Gymnasiums and fitness studios
  • Personal training services
  • Yoga and meditation centers
  • Sports equipment brands
  • Health food stores
  • Vitamin and supplement companies

Education and Learning

  • Tutoring services
  • Online course platforms
  • Language schools
  • STEM education centers
  • Music and art academies
  • Preschools and daycares

Food and Beverage

  • Coffee shops
  • Restaurants and eateries
  • Food delivery services
  • Organic and health food stores
  • Craft breweries and distilleries
  • Ice cream parlors

Travel and Hospitality

  • Hotels and resorts
  • Travel agencies and tour operators
  • Vacation rental platforms
  • Adventure and outdoor activity companies
  • Bed and breakfast establishments
  • Cruise lines

Pet and Animal Care

  • ​​​​​​Veterinary clinics and hospitals
  • Pet grooming services
  • Pet supply stores
  • Dog training centers
  • Animal shelters and rescue organizations
  • Pet boarding and daycare facilities

Fashion and Beauty

  • Clothing boutiques
  • Online fashion retailers
  • Beauty salons and spas
  • Cosmetics and skincare brands
  • Jewelry and accessory stores
  • Shoe stores

Home and Interior

  • Furniture stores
  • Home decor boutiques
  • Interior design services
  • Home remodeling companies
  • Lighting and fixtures brands
  • Window treatment companies

These are just a few examples, and there can be overlaps or variations within each category. Brand naming can be diverse and creative, tailored to the specific needs and goals of a business.


Company name

This refers to the name of the overall business or organisation, such as "Apple Inc." or "Nike."

Product Name

This is the specific name given to a product or service offered by a company, such as "iPhone" or "Coca-Cola."

Range Name

A range name refers to a collection or series of products or services under a specific brand umbrella. For example, "MacBook Pro," "iPad Air," and "iPod Touch" are all part of Apple's range of products.

Brand Extension

This is when a brand expands into a new product category while leveraging the existing brand name. An example would be "Google Chrome" expanding from a search engine to a web browser.

Subsidiary Name

A subsidiary is a company that is owned or controlled by another larger company. The subsidiary may have its own brand name but is connected to the parent company. For instance, "YouTube" is a subsidiary of "Google."

Line Extension

Line extension occurs when a company introduces a new product or variation within an existing product line. Examples include different flavors of a soft drink or different models of a car brand.


A corporate slogan or tagline is a short, memorable phrase that captures the essence of a company or its products/services. Examples include Nike's "Just Do It" and McDonald's "I'm Lovin' It."

We’re specialists in first impressions. Giddy-up.